Skip to main content

How to Advertise on Facebook


X
eHow Business Editor
This article was created by a professional writer and edited by experienced copy editors, both qualified members of the Demand Media Studios community. All articles go through an editorial process that includes subject matter guidelines, plagiarism review, fact-checking, and other steps in an effort to provide reliable information.
By an eHow Contributor
updated: February 27, 2011
How to Advertise on Facebookthumbnail
Advertise on Facebook
Placing ads on the social networking website Facebook is one of the best opportunities on the Internet for targeted advertising. Because Facebook users provide information about their age, gender, location and interests, you can target your ads directly to the demographic you want to reach.

Difficulty:
Moderately Easy

Instructions

    • 1
      Go the advertising page on the Facebook website. Click on the "Advertising" link at the bottom of the page. Click on the "Create Social Ad" button to get started.
    • 2
      Insert your website. This is where users who click on your ad will be directed.
    • 3
      Target your ads. On the next page you'll have the opportunity to choose the demographics you want your ad displayed to. Choose a gender, age group, educational status, relationship status or political views or leave the options blank to create a more inclusive group. In the keywords section, put in keywords relating to the interests you would like your targeted group to have.
    • 4
      Create your ad. Move to the next page to input your Facebook ad. Create a short, catchy title and a few sentences of copy to explain your website or product. To insert a photo, click "Upload Photo" from the drop down menu below.
    • 5
      Choose whether you want to pay per click or per view. When you pay per click, you'll only pay Facebook when someone clicks on your ad. When you select pay per view, you'll pay every time your ad is displayed to a user. Then, click on the appropriate tab.
    • 6
      Set a budget. Put in the amount of money you're willing to pay every day. You may pay less than this, but this is most money you'll pay for one day of Facebook ads.
    • 7
      Bid for ad space. Facebook determines which ads to display by how much you're willing to pay per click or per 1000 impressions. Choose the maximum amount you want to pay. The amount you actually pay depends on how much other advertisers have bid, so enter the maximum amount you're willing to pay.
Ads by Google

Tips & Warnings

  • Click on "Test" on the left side of the Create Your Ad section to make sure your website properly loads. Clicking on "Test" will show you what the Facebook user sees when he clicks on your ad.
  • The higher your maximum bid, the more likely your ad is to be displayed.
  • Note the suggested bid amounts on the Budget section. This is the range other advertisers are currently paying for users in the demographics you choose.
  • See how many people are in your demographics by watching the number at the top of the screen in the Audience section. The number displayed is the total number of users with profiles that match the demographics you choose.

Resources

Read Next Article

Comments

Labels

Labels:

Comments

Post a Comment

View our popular post

opa oranmiyan

ktravula – a travelogue! On Language, Writing, Travel and Other things Morning in Ife I’m on a quasi-field trip around some rural cities in Nigeria along with two linguists from the School of Oriental and African Studies in London. I have been out of internet access for a few days now and might be for a little while more. I will do all I can to keep updating this blog as often as I can, but I can’t promise that it will be every day. I do have my own internet connection but this trip is proving to be a new adventure in discovering just how much “national coverage” the so-called internet service providers have. I’ve been in Ife for a few days now, and I will be in Akungba tomorrow. I’m heading northwards and northwards until I reach whoknowswhere , or I get tired and decide to head back. Thanks to all who asked after me, and those who never left the blog even for one day. This is heart-warming. Greetings from Ife, the accla...
Post a Comment
Read more

Charles Spencer-The Comic Actor

Sir Charles Spencer "Charlie" Chaplin, KBE (16 April 1889 – 25 December 1977) was an English comic actor, film director and composer best-known for his work during the silent film era.[2] He became one of the most famous film stars in the world before the end of the First World War. Chaplin used mime, slapstick and other visual comedy routines, and continued well into the era of the talkies, though his films decreased in frequency from the end of the 1920s. His most famous role was that of The Tramp, which he first played in the Keystone comedy Kid Auto Races at Venice in 1914.[3] From the April 1914 one-reeler Twenty Minutes of Love onwards he was writing and directing most of his films, by 1916 he was also producing them, and from 1918 he was even composing the music for them. With Mary Pickford, Douglas Fairbanks and D. W. Griffith, he co-founded United Artists in 1919.[4] Chaplin was one of the most creative and influential personalities of the silent-film era. He was i...
Post a Comment
Read more

The latest free job search site

Are You An Employer? If you're looking to post a job or search resumes, go to our employer website . (Thanks, but I'm looking for jobs ) Don't show me this again You may want to upgrade your browser. We noticed you're using Internet Explorer 6. For the best possible experience on Monster, and other sites, we recommend you upgrade your browser. Home Resume Profile Post a Resume Create a Cover Letter Saved Search Saved Jobs Apply History Resume Writing Services Top Articles Resume Titles Resume Objectives Top 10 Resume Mistakes Combination Resumes Resume Samples Resume Security Career-Change Resumes Cover Letter Checklist Cover Letter Examples Resume & Cover Letter Tips Forum Join Us  or  Sign In : Upload and manage all your resumes in one location. Close Jobs Advanced Search Browse Jobs Job-Hunt Strategy Company Profiles Saved Search Saved Jobs Apply History Compare Your Salary Most Popular Jobs Accountant Jobs Admin...
Post a Comment
Read more